Marketing Strategy Consulting Services

Marketing & Sales strategic solutions that deliver memorable customer experiences.

Integrated and Human-Centered Strategies

Customers, investors, partners, employees, and other stakeholders all demand more from businesses today. Companies that win in the increasingly competitive landscape focus on customer-centric storytelling, and rely on analytics, agile processes, and a test-and-learn culture to create effective marketing. It’s not enough to just talk about customer experience – connection, relevance, and convenience have to be part of the mix. Even in B2B sales. Traditional approaches to marketing and sales often miss critical aspects to developing integrated and human-centered programming that ultimately affects the bottom line.

At Y& Strategy, we partner with clients to design marketing & sales capabilities that leverage agile, data-driven marketing & sales approaches to take advantage of important digital trends and tools. Together with clients, our consultants develop strategies that integrate strategy, people and systems, customer insight and analytics, experience design, and technology with seamless simplicity. We aim to help our clients achieve marketing and sales excellence.

Core Marketing & Sales Strategy Consulting Functions

We believe no two initiatives or clients are the same. We view each client's needs uniquely and design solutions tailored toward your goals.

  • We partner with clients to leverage critical technologies and digital trends to design integrated strategies that align to department and business operational objectives based on customer insights and analytics spanning B2B, B2C, DTC and B2B2C segments.

    Services Include:

    –Channel Audit

    –Stakeholder Strategic Alignment

    –Go To Market Marketing Strategy

    –Channel Strategy

    –Communications Strategy

    –Sales Channel Strategy

    –Audience Profiles and Personas

    –Customer Journey Mapping

  • Optimizing marketing effectiveness requires a look under the hood to identify roadblocks across systems, processes, tools, and people strategies. Our consultants help create efficiencies to improve companies’ return on investment in marketing and sales programming. We partner with your leadership teams to design human, channel, and technology capabilities that balance the art and science of marketing-function excellence.

    Services Include:

    –Fractional & Interim CMO

    –Team Stack Design

    –Marketing & Sales Processes Audit

    –Technology Audit

  • Customer needs and expectations are constantly changing in a rapidly evolving world. Businesses must understand how shifts are impacting each touch point with customers to boost performance of their digital marketing strategy and capabilities.

    Services Include:

    –Channel Strategy & Capabilities

  • The story you communicate to customers, clients, partners, investors, and employees can drastically impact your success. For businesses to succeed, it’s increasingly important to lead with clear messages that connect to identities, values, purpose, and mission. Our consultants partner with clients to deeply explore their “WHY” through codified frameworks and methodologies to develop robust brand strategies that connect.

    Services Include:

    –Corporate Communications

    –Messaging Strategy

    –Brand Strategy

  • Knowing which channels will connect your customers with your offerings can be daunting in today’s increasingly complex digital environment. As customers are increasingly fractured, it can seem like a neverending chase toward the latest channels. Our consultants work with clients to understand your customer segment deeply to uncover the most profitable and viable channels for distribution across offline and ecommerce channels.

    Services Include:

    –Distribution Channel Strategy

    –eCommerce Channel Strategy

Data-Driven Strategies + Growth

Is Your Strategy Helping You Grow?

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