Customer Strategy Consulting Services

Designing customer solutions that create value and sustain growth.

Designing Value Into the Customer Experience

Today’s environment increasingly fractures audience attention and competes for loyalty. More than ever before, understanding your customer’s needs and building customer experiences that deliver on their expectations and create value is critical to business success and sustained growth. All aspects of your business, understanding your customers, and exceeding expectations with your core capabilities make the difference in business survival.

At Y& Strategy, we partner with clients throughout their growth cycles to transform aspects of their business and offerings that deliver greater value to customers, partners, investors, and other stakeholders. Our consultants collaborate with business leaders to help strategically design and plan the right mix of business, systems, technology and experience that drives results for your business.

Core Customer Strategy Consulting Functions

We believe no two initiatives or clients are the same. We view each client's needs uniquely and design solutions tailored toward your goals.

  • Striking the right balance of creating value for the customer, business, and partners can be a challenge as expectations constantly evolve. We work with clients to help them evaluate the landscape and identify customer segments to focus on for optimal profitability. We design strategies that engage the most profitable customer segments across products, services, solutions, and messaging.

    Services Include:

    –Customer Segmentation

    –Customer Growth Strategy

    –Experience & Product Audit

    –Value Proposition Development

  • Price can communicate a lot to your customer. Finding the right pricing and margins requires a balance of art and science between math, consumer psychology, and managerial science. Having a holistic pricing strategy requires reflecting value while meeting expectations. It starts by understanding the customer, leveraging data points, and creating value. Our consultants work with clients to deliver pricing strategies and analyses that support profitable growth and value capture.

    Services Include:

    –Pricing Audit

    –Revenue Modeling Strategy

    –Customer Portfolio Profitability Analysis

Insight-Driven Strategies + Growth

Is Your Strategy Helping You Grow?

Insights

  • New Survey on How CEOs View AI

    Is AI dangerous or good for growth? New survey results reveal how CEOs really feel about AI entering the ring.

    Read

  • Healthtech Values Business Strategy

    A well-defined business strategy can help healthtech companies take their operations to the next level.

    Read

  • 6 Challenges Facing Tech Companies

    Six challenges facing technology companies in 2023 and tips to tackle them head on.

    Read